Welcome welcome to the search engine widgets. Social media sites are also becoming increasingly competitive with Google in the services they offer, including mobile payments and instant messaging.Let your site visitors decide what they want to read and find it fast. These users spend far more time on Instagram and Facebook than they do on Google, and they often "crowdsource"-that is, look for answers from friends on social media rather than search on Google. More people are on social media sites than ever before, particularly on their mobile devices. And, of course, social media must be considered. Amazon, in particu- lar, has fine-tuned its ability to generate advertising revenues through its Amazon-sponsored links. And when they are interested in buying a product, they frequently go to Amazon or eBay. When they want to find the best rates on hotels, they go to sites such as, , and. When they want to search for the cheap- est airfares, they go to Kayak or similar sites. ![]() When they want information on music, they go to iTunes. When they want information on movies, for instance, they go to the Internet Movie Data Base (IMDB) rather than Google. Rather, they know exactly where to go to obtain product information. ![]() The Compartmentalization of Search on the Web More and more frequently, Internet users do not engage in general searches. Google appealed the EU's order, and experts pre- dict that the dispute may continue for years. When Google shows comparison shopping services in response to a user's query, the search results should show the most relevant services first. Nevertheless, the EU's decision ordered Google to change the way it displays search results in the EU-or face more fines. Indeed, search engines have proliferated on the Web, suggesting that Google's success has not eliminated competition. In addition, Google argued that it had actually boosted traffic to its Web competitors. It did this by "positioning and prominently displaying its comparison shopping service in its general search result pages, irrespective of its mer- its." As a result, "users (did] not necessarily see the most relevant results in response to queries-to the detriment of consumers and rival comparison shopping services." Google contended that it could not change its core software and that the results in its search algorithms were based on relevance. (At the time, this was a record amount, but the EU later fined Google $5 billion on antitrust charges stemming from its use of its Android mobile operating system to block rivals.) Google Put Its Shopping Results above Other The EU claimed that for nearly ten years, Google had promoted its own comparison shopping service at the expense of competitors. ![]() The investigation culminated in a fine of $2.7 billion and a ruling that Google had breached EU antitrust regulations by abusing its domi- nant position in the search engine market. For that rea- son, the European Union (EU) formally charged Google with an antitrust violation. According to the European Commissioner for Competition, Margrethe Vestager, Google is too dominant, at least with respect to comparison shopping and product searches. ![]() Transcribed image text: Digital Update The European Union Issues Record Fines against Google in Antitrust Case "Just google it." Google's search engine is so dominant that the company name has become a verb synonymous with conducting an Internet search.
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